Product Design
User Research, Concept Testing & UX Evaluation
We help healthcare companies understand patient needs, evaluate product concepts and improve user experiences. Our research explores behaviours, expectations, perceived benefits and barriers, providing actionable insights to support product development and design decisions.
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User Research & Discovery
Understanding patients' experiences, unmet needs, existing solutions and decision-making behaviours to identify opportunities for product development..
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Concept Testing
Evaluating product ideas, perceived benefits, expectations and potential barriers to help teams understand how users respond to new concepts.
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UX & Prototype Evaluation
Testing products, packaging, digital interfaces and prototypes to identify usability problems, improve experiences and guide design decisions.
What You Receive
Actionable user insights supporting evidence-based product development.
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Research Plan & Methodology
Defined research objectives, target user groups, methodology and interview scenarios tailored to your product and business questions.
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Patient & User Insights
In-depth findings on user experiences, unmet needs, product perceptions, expected benefits, concerns and factors influencing decisions.
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Product Recommendations & Opportunities
Depending on your needs and our collaboration model, we provide actionable recommendations through a structured research report or share insights continuously, supporting ongoing design improvements and iterative product development.
Developing or Improving a Healthcare Product?
Share your product concept, target users and key business questions. We'll help you understand user needs, evaluate opportunities and make informed product decisions.
What You Need to Know about Product Design
1. Why is user research important in product development?
User research helps teams understand real needs, behaviours and expectations. It identifies problems worth solving, challenges existing assumptions and provides evidence to support product development decisions.
2. When should we conduct product research?
Research can support every stage of product development, from early discovery and concept validation to product improvement. Even when a product is already developed, research can reveal opportunities in packaging, communication and user experience.
3. What is User Research & Discovery?
Discovery research explores how people experience health-related challenges, which solutions they currently use and what difficulties they encounter. It helps identify unmet needs, motivations and opportunities for new or improved products.
4. What is concept testing?
Concept testing explores how potential users understand and respond to a proposed product. We examine perceived benefits, expectations, concerns and barriers to help teams evaluate product ideas before making further development decisions.
5. Can you test a product that is already developed?
Yes. We can evaluate how users perceive an existing product, what they value and what concerns they have. Findings can support improvements to packaging, information, communication and future product development.
6. What can we learn about patient needs and expectations?
We explore patient experiences, current solutions, expected benefits and information needs. This helps teams understand what matters to users, how they evaluate alternatives and which factors influence their decisions.
7. Can you evaluate packaging and product communication?
Yes. We assess how users understand packaging, product information and key messages. Research can identify unclear communication, concerns and unmet information needs that may affect product perception or the user experience.
8. Can qualitative research predict whether people will buy our product?
Not reliably. Qualitative research explains why people respond to a product in particular ways. It identifies motivations, perceived benefits and barriers, but does not independently predict sales volumes or market demand.
9. What happens if participants express negative opinions?
Negative feedback is valuable. We investigate the reasons behind concerns, misunderstandings or unmet expectations. These findings help teams identify potential improvements and make informed decisions about how to address user needs.
10. How do you choose the research methodology?
We design each study around your research questions, product stage and target users. Depending on the objectives, we may use interviews, usability testing, concept evaluation, observation or quantitative methods.
11. What documentation will we receive?
Deliverables depend on the project and collaboration model. We can provide a structured Patient Insights or User Research Report, or work directly with product teams, sharing recommendations and implementing improvements iteratively, without the need for a formal report.
12. What do we need to get started?
Share your product idea or existing solution, target users and key research questions. We can work with concepts, prototypes, packaging or finished products. Together, we define the study objectives, methodology and expected deliverables.
Have a project in mind? Get in touch to discuss your needs and discover how our research can help.